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In 1970, Revlon became the first American cosmetics company to feature an African American model, Naomi Sims , in their advertising. [21] Revlon was also noted for featuring models of a wide age range in the 1980s, including then 13-year-old Milla Jovovich and then 60-year-old Audrey Hepburn . [22] Despite the successful campaigns of the 1980s and 1990s featuring models, in particular Cindy Crawford , Revlon decided to drop fashion models and focus on movie stars, among them Kate Bosworth , Jaime King , Halle Berry , Susan Sarandon , Melanie Griffith , Julianne Moore , Eva Mendes , Jessica Alba , Jennifer Connelly , Beau Garrett , Jessica Biel , Olivia Wilde , Emma Stone and Bond girls . [23] [24] In 2009, Australian supermodel Elle Macpherson became a new spokesmodel for the company. American actress Jessica Biel is the newest woman to model for the brand, first shown in advertisements in January 2010. [25] (Main article: List of Revlon spokesmodels ) In 2008, celebrity makeup artist Gucci Westman was hired as Revlon's Global Artistic Director, representing the company at runway shows and brand events and designing collections. [26]

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